Privacy Policy

Liverpool Football Club Limited ("We") are committed to protecting and respecting your privacy. We are a private limited company incorporated in England and Wales under company number 04312794.

This document (the "Privacy Policy") explains our policy regarding any information you might supply to us when you visit our websites (the "Websites") or that you provide to us via other channels, such as through engagement with our social media sites including Facebook and Twitter or through use of any applications developed by us (the "Apps"). Our primary concern is the protection your information.

We are only responsible for the privacy practices and security this Website. The Website may contain links to other websites, which are provided to enhance your experience and for your convenience. We recommend that you always check the privacy and security policies and procedures of any website that you visit outside of this Website.

The 'Data Controller' (for the purposes of the Data Protection Act 1998 (the "Act") of any personal information that you provide to us through the Websites will be Liverpool Football Club Limited unless the relevant page specifically states otherwise. Where you provide personal information via another route to us, the Data Controller of such information will be the company to whom you provide it.

This Privacy Policy uses some words with specific legal meanings. These words identified in bold. If you want to know what any words with special meanings mean, simply scroll back till you find the word in bold, where you will also find the relevant explanation.

The information we collect falls into the following categories (together, the "Information"):

a) Personal information that you provide to us such as your name, address, telephone number, date of birth, banking details or credit card number, billing address, email address and details of purchasing preferences ("Personal Information"), which we use in accordance with this Privacy Policy.

b) Website and App Use Information - the Website, any Apps and our social media sites utilise standard technology called "cookies" or similar technologies, along with web server logs, to collect information about how the Website, the Apps and social media sites are used, and information about users.

For more information on the cookies and similar technologies that we use and their purpose, please see our Cookies Policy.

If you would like further details in respect of the information we collect and hold about you, please contact our Data Protection Officer whose details are set out below.

When you engage in certain activities on the Website or engage with us through any other channel, for example, by registering your details on the Website or as an Liverpool member, purchasing goods and services or entering competitions, we may ask you to provide certain information about yourself by filling out and submitting a form. It is completely up to you whether you engage in these activities. If you choose to engage in these activities, however, we may require you to provide us with Information. In some instances, you may also be asked to provide a credit or debit card number. We may supplement the Information that you provide with other information that we obtain from our dealings with you or which we receive from other organisations, for example, our commercial partners.

By using this Website, or otherwise engaging with us, you indicate your consent to us collecting and using your Information in accordance with the terms of this Privacy Policy, unless you expressly state that such consent is not given. When you submit any Information to us you understand and agree that we and our associated companies (as defined in bold below) may record, transfer, store, and process your Information in any of the countries in which we and our subsidiaries or affiliates maintain offices, including without limitation, the United Kingdom. See also Use of your Information outside the European Economic Area.

If you do not agree to these terms, please do not use this Website or provide any of your information to us via this or any other channel.

We take the security of your Information seriously.

We have a committed security policy. We implement a number of security measures to ensure that any Information in our possession or control is not stolen or lost. The Information is contained on a secure server, which is accessible only by a limited number of employees who have limited access rights to such information. Access rights to your Information are restricted only to those who have a legitimate business need to have that access.

When you submit your credit card details, we use industry standard Secure Sockets Layer (SSL) encryption technology to guard your Information. In addition, we have security procedures in place to protect our customer database from loss and misuse, and only allow access to it when absolutely necessary, and then under strict guidelines as to what use may be made of the Information contained within it.

We collect your Information to record and support your participation in the activities you select.

We may use Information:

as part of our effort to keep you informed via mail, email, phone or fax about special offers, and other products and services we offer;

for record keeping purposes;

to improve the quality of our service;

for market research;

to measure and improve activity on our Website, Apps and social media platforms;

in connection with targeting/advertising activities; and

to understand your preferences so that we can improve the products or services we offer.

We may share and pass your Personal Information (including details of your purchasing preferences) with or to our holding companies, subsidiaries or associated companies in which we have an interest including, without limitation, any of our joint venture organisations (together, our "associated companies").

When you submit Personal Information to apply for a job via our Website, this will be used solely in connection with your registration to the site or your application for a particular role and will not be shared with third parties other than those engaged by us in connection with the recruitment process, such as recruitment consultants or agencies.

We may also pass your Information to other carefully selected partner organisations ("partners") with whom we have a business relationship, such as:

our sponsors;

financial services partners; and

other organisations whose services we need to use to process and deliver your orders, for credit control and debt collection, to maintain our systems or to comply with legal obligations or a court order.

Each of our associated companies and these partners may keep you informed of services, products, events and special offers made available by that organisation. If you express an interest in an offer from one of our associated companies or partners, that associated company or partner may let us know. In all cases, we will take care to ensure that these organisations only process your Information in accordance with this Privacy Policy, your preferences and the law.

For a list of our associated companies or partners, please contact our Data Protection Officer whose contact details are listed below.

If you do not wish the Information you provide to us to be shared with other associated companies or such partners, please indicate this preference when you provide the Information to us. Alternatively please contact our Data Protection Officer.

We may also create an individual profile for you so that we can inform you of services, products, events or special offers that may be of interest to you. In the event of the sale of our business or the integration of the business with another party, we may disclose your details to advisers or prospective purchasers' advisers.

We may also disclose your Personal Information to third parties if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, to enforce or apply our terms and conditions and other agreements, or to protect our rights or property or those of our customers or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction.

Some of the organisations (including, without limitation, certain associated companies and partners) that we disclose your Information to may be situated outside of the European Economic. In order to provide you with the products and services you require, we may need to transfer your Information to these countries some of which do not have laws that protect privacy rights as extensively as in the United Kingdom. If we do transfer your Information to such countries, we will endeavour to ensure that your Information is properly protected.

We aim to meet high standards and our policies and procedures are, therefore, constantly under review. From time to time we may change our security and privacy policies. Accordingly, we recommend that you check this page periodically, or request a copy of the current Privacy Policy from our Data Protection Officer, in order to keep up to date.

You may correct the Information we hold about you by changing your profile preferences online. We encourage you to update your Personal Information promptly if it changes.

You have the right to see details of the Information that we hold that relates to you. We may charge a small administrative fee to cover the costs of any such request that you make. The current fee is £10.00.

You may ask us to make any necessary changes to your Personal Information to ensure it is accurate and up-to-date.

If you would like any further information or have any comments about our use of your Information, our Privacy Policy or any aspect of this Website, please contact our Data Protection Officer at:

The Liverpool Way (off Arbour Lane)
L33 7ED